Nour Farra Haddad Nour Farra-Haddad is a senior researcher and she teaches at St-Josef University of Beirut ( USJ) and at the Lebanese University (UL). She is also a Tourism Expert and consultant with strong business consultancy background and in-depth experience in the Middle East tourism industry. She is today managing her own travel consultant company NEOS. Her credentials include one PHD and one master in Anthropology and two BS’s degrees in archeology and anthropology. She holds as well a diploma of tour guiding from the Ministry of tourism. Regardless a number of academic articles she published two touristic guides ( Eco-Lebanon : Nature and Rural Tourism & Wiz Kids) and developed the first interreligious Tourism Application in Lebanon: Holy Lebanon.